PMI snares Andrea Bocelli for marketing campaign
06 July 2026
With a two-day media event in Venice, Philip Morris International launched a collaboration with opera singer Andrea Bocelli. What this collaboration entails remained unclear, but the tobacco manufacturer managed to gain worldwide media attention for its transformation story.
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Stichting Rookpreventie Jeugd is geregistreerd als Algemeen Nut Beogende Instelling (RSIN: 820635315 | KvK: 34333760).